The Star |

KUALA LUMPUR: Affordability continues to remain a thorny issue among home buyers in the property market, according to real estate consultancy firm Rahim & Co International Property Consultants Sdn Bhd.

Its director of research Sulaiman Akhmady Mohd Saheh said the residential market has become more polarised and as such, it is no longer accurate to assume that only affordable properties will sell while the higher-end ones won’t, as the market dynamics now depends on factors such as the quality of the product, location and target market.

“In general, affordability is still a big concern and this is primarily addressed through transit-oriented developments (TODs).

“By integrating TOD principles, developers can create units that are not only affordable but also conveniently located near workplaces, facilities and amenities.

“This approach makes it easier for people to purchase a home,” he said at the launch of the Rahim & Co Research Property Market Review 2023/2024 yesterday.


The Star